By Greg Hazley
Easton-Bell Sports, the sporting goods company created with the 2006 merger of Riddell Bell and Easton Sports, has brought in Kimberly-Clark veteran Laura Moore to establish and lead a corporate communications unit.
Moore takes the role of senior VP, corporate communications, reporting to president/CEO Paul Harrington and overseeing public affairs, media relations, crisis communications, PR and internal comms.
She has merger integration experience from an earlier stint as senior VP, PR and internal comms., for Regions Financial Corp.
E-B, based in Van Nuys, Calif., had first quarter revenue of $203.4M. Its sports equipment brands include Easton, Bell, Riddell and Giro for pursuits like baseball, football, cycling and hockey.
Moore was also VP of global comms. for Kimberly Clark, senior VP, comms. and PR, RadioShack Corp., and VP, corporate comms., for Zale Corp.
E-B’s brands include Easton, Bell, Riddell and Giro. MSLGroup is its PR agency.