By Greg Hazley
A tourism business improvement organization for California’s “Wine Coast” county is dangling a $200K contract to promote the region during the so-called shoulder season from November through June.
The San Luis Obispo County Tourism Business Improvement District has an RFP open through Aug. 25 for organize a promotional campaign to build occupancy for area lodging, drive increased unique visitors and increase California market visitation.
Budget is set at $202K with a campaign expected to launch on Nov. 1.
The district is funded with a two percent tax on lodging and vacation rentals.
Lifestyle PR firm Parker Sanpei & Associates works with the county’s Visitors and Conference Bureau.
Download the RFP (PDF).
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