By Kevin McCauley
Weber Shandwick’s Detroit office has picked up the “Pure Michigan” branding account in a competitive pitch to the state’s strategic fund and economic development corporation.
Mike Finney, MEDC president & CEO, says the Interpublic unit’s 74-country network will help “market Michigan nationally and around the world.”
Gov. Rick Snyder signed legislation in March that funded the Pure Michigan brand push at $25M. The Pure Michigan brand began in 2006 as a tourism pitch that featured the voice of actor Tim Allen, a native of the state.
Andy Schueneman, GM of WS/Detroit, says his office is filled with Michiganders who are eager to tell both the U.S. and the world about their state’s comeback.
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