By Greg Hazley
Hetrick Communications, an 18-year-old Indianapolis PR firm with six full-time staffers, will close its doors at the end of September after previous reductions failed to stem a downturn in business and other factors which hurt the business.
President and CEO Bruce Hetrick said the death of a key partner, a failed experiment with specialization, the exit of key clients from their organizations, economic uncertainty, and changes from long-term engagements to project assignments all contributed to his decision to close up shop.
“In this economic environment,” said Hetrick, “we find ourselves with a level of talent and office space that we cannot sustain while remaining competitive.”
Hetrick is a former mayoral press secretary who moved into the advertising and PR agency realm and later headed communications for Methodist Hospital in Indianapolis. He started the firm in his basement in 1994.
Clients have included Purdue University, the Indiana Veterinary Medicine Assn., and bluemile.
Day-to-day operations will cease Sept. 30.
“We’re grateful to all our clients, past and present, for the opportunity to do ‘good work that does good,’” Hetrick said in a blog post.