By Kevin McCauley
Lippe Taylor Brand Communications has added Eric Blinderman as executive VP and Lori Rubinson as chief strategy officer to the roster of the beauty & fashion shop in New York.
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The firm describes Blinderman as a “card-carrying generalist.” Blindermann spent 14 years at Fleishman-Hillard, where he rose to chair its North American consumer practice.
He counseled a diverse client base that included Hasbro, Bayer Pharmaceuticals, Procter & Gamble, Gatorade and Yahoo.
Earlier, Blinderman led Weber Shandwick’s consumer practice in New York (Century 21, Bank of America, McNeil and Unilever) and spent three years at CJP Communications (The Hartford, Keep America Beautiful and Pitney Bowles).
Rubinson began her career in brand management at P&G, before moving to Clairol. She is former chief strategic officer at Marina Maher Communications and executive VP at Bratskeir & Co. Burger King, Revlon, and Chiquita Bananas have received counsel from Rubinson.
Rubinson joins LTBC from The Joey Company, where she spearheaded Church & Dwight’s Trojan condom brand’s effort to target women customers.
Jim Joseph, president of LTBC, expects Blinderman and Rubinson to help speed the shop’s transformation into an “integrated marketing powerhouse.”
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