John Lovallo, an agency vet who set up his own New York shop in 2005, has moved to Levick Strategic Communications as a senior VP to establish a New York presence for the D.C. crisis specialty firm.
He founded Lovallo Communications Group in 2005 after senior VP stints at Ogilvy PR Worldwide and Makovsky + Company. The move effectively merges LCG into Levick.
Lovallo said Levick is equipped to handle his stable of mortgage and financial sector clients as he works to build up corporate, financial and IR practice areas for Levick in New York.
He was an investment manager before entering the PR realm with Weber Shandwick.