By Greg Hazley
Five teams of California PR and advertising agencies are pursuing an $850K PR contract with the First 5 Sacramento Commission, which funds programs and services to help children develop through their first five years.
The commission issued an RFP in early January with proposals due by Feb. 8. Five groups of firms have indicated they intend to pitch the contract after a mandatory conference was held in mid-January.
There is no incumbent for the work, although the commission has worked with Astone Crocker Flanagan and PMC in the past.
The teams include Tmdgroup, pitching with IN Communications, Silvina Martinez Multicultural PR, and Designs for Health; Runyon Saltzman & Einhorn, with Solsken PR and SpanishOne Translations; Katz & Associates, with Minicucci Associates and Imprenta Communications Group; ProProse, with Fuel Creative Group and BP Cubed; and Deutschman Communications Group, with VMA Communications and Ziegler Associates.
To pitch, firms are required to have a Sacramento office in business for the past five years.
The resulting contract stretches to mid-2015 and calls for an integrated, multi-year social marketing campaign to support the commission’s efforts.
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