By Greg Hazley
Hill & Knowlton has aligned with Kuwaiti investment firm Masseleh Investments, which is eying private equity deals in the media and marketing sectors in the Middle East.
H&K, which recently merged with Public Strategies and has been operating in Kuwait for 25 years, said the agreement gives the WPP unit a sponsor to develop further in Kuwait.
Dave Robinson, who heads H&K’s Middle East operations, added that the pact acts to “reaffirm” the agency’s commitment to “one of the region’s most dynamic and exciting markets.”
Ziad Al Duaij, vice chairman of Massaleh Media, said in a statement that the private equity unit is “pleased” that H&K “has agreed to have its operations in Kuwait sponsored by Massaleh Media.” He added: “Marketing and communications is developing quickly in Kuwait and we believe that the expertise and experience of international companies such as Hill and Knowlton can only help this process develop further.”
H&K’s local office is in Kuwait City. Sara Gourlay, who was GM for Kuwait and Qatar, was relocated to Singapore last year. |