By Kevin McCauley
New Florida Governor Rick Scott has named Florida Lottery PR chief Cynthia O'Connell head of the nation's No. 3 lottery. She is upped from the director of research and promotions post.
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O'Connell ran O'Connell Consulting before joining the Lottery. Earlier, she was at Hill & Knowlton, where she worked as senior VP and GM of its Tampa office, and Weber Shandwick.
The widow of Florida Supreme Court Justice and University of Florida president Stephen O'Connell is a UF trustee.
Scott praised O'Connell's "impressive record of leadership and brand management.” He is confident that O'Connell will improve the Lottery's goal of “maximizing revenues for the enhancement of public education."
The Lottery had ticket sales of $3.7B during last year, of which $1.2B went to schools. It employs 400 people and has a budget of more than $130M.
The Florida Lottery is currently rolling out instant ticket sales machines throughout the Sunshine State.
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