By Greg Hazley
California is reviewing its oil recycling public education account, including the “3,000 Mile Myth” campaign, a three-year-old effort to discredit belief that drivers must change their oil every 3,000 miles.
The Golden State charges a fee to oil manufacturers on every gallon of oil sold in the state, while certified collectors get incentive payments to collect used oil under a 1991 law.
California’s Dept. of Resources Recycling and Recovery, known as CalRecycle, oversees the state’s oil recycling programs. It issued an RFP on Feb. 7 for its oil recycling public education work with a maximum budget of $1.5M over 18 months.
The work supports CalRecycle’s office of public affairs.
A key component is the 3,000 mile campaign as the state notes many new cars recommend oil changes at intervals from 5,000 up to 10,000 miles, while retail stores and some dealers still pitch the 3,000-mile mark.
In addition to the 3,000 mile campaign, the public education work covers a planned pilot program to encourage recycling of used oil filters, as well as education for recycling grant recipients.
The resulting contract is expected to begin in June.
Proposals are due April 8 with a conference slated for Feb. 17 in Sacramento.
Download the RFP (PDF).