By Kevin McCauley
MDC Partners, continuing its acquisition tear, has acquired a majority stake in Anomaly, the marketing communications firm with offices in New York and London.
The six-year-old shop serves clients such as Budweiser, Sony, Procter & Gamble, Nike’s Converse and Cole Haan.
Carl Johnson, a founder of Anomaly, says the deal will give his firm the financial backing to open shop in China, Brazil and mainland Europe. He chose MDC due to its track record of letting partner firms run their own shop.
Anomaly wants to be “fueled, not controlled,” said Johnson. He is looking to “create a new global benchmark for our business.”
MDC CEO Miles Nadal said Anomaly is “an idea rather than simply an agency.” He sees the opportunity to “take that idea around the world,” according to Nadal’s statement.
MDC has purchased majority stakes in Sloane & Co., Allison & Partners and Kwittken & Co.
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