By Kevin McCauley
Randy Rothenberg has been reappointed president of the Interactive Advertising Bureau after a two-month stint as chief digital officer at Time Inc.
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The former New York Times ad columnist was recruited to Time by CEO Jack Griffin, who was bounced from that post last week because his hard-driving management style did not mesh with the Time Warner unit's culture.
Griffin, the former Meredith magazine chief who took over for Ann Moore in August, had touted Rothenberg as the ideal exec to position magazines like Sports Illustrated as innovators in the tablet and other emerging digital categories.
Rothenberg held the executive VP/chief digital officer post at the No. 1 magazine publisher.
Time's new leadership of Howard Averill, Maurice Edelson and John Huey had hoped Rothenberg would stay, according to a staff memo.
They said Rothenberg's departure “will be mitigated by his assurances that he will continue to work closely with Time Inc.” in his capacity as IAB prexy.
Bob Carrigan, IAB chairman and CEO of IDG Communications, welcomed Rothenberg back to the fold.
He credited Rothenberg's four-year reign as helping the New York trade group to become the “central trade association for marketing and media.
The IAB represents more than 450 media and technology companies that account for 85 percent of online advertising in the U.S.
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