By Greg Hazley
Detroit Media Partnership, which runs the Detroit Free Press and Detroit News, has kicked off a $10,000 contest soliciting ideas from employees and readers for improving the papers.
“We are committed to getting as many ideas from as many sources as possible,” said Susie Ellwood, CEO, Detroit Media Partnership. "The best way for us to serve our community is to solicit feedback and understand what they want and need in this ever-changing media environment.”
The papers, which lose millions each year despite claiming an audience of 1.9M including their respective websites, want community and staffer input on enhancing news coverage, ways to save people time and money, and improving the community. The project has been dubbed IdeaQuest 2011.
The prize money will be split among the top two ideas submitted by an employee and member of the public.
A judging panel is made up of Domino’s Pizza CEO Patrick Doyle, USA Today senior VP Myron Maslowsky, and Detroit Media CEO Susie Ellwood.
Doyle noted turnaround success came to Domino’s after to asked for customer feedback.
Gannett owns the Free Press and is the general partner in the DMP.
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