By Kevin McCauley
Matt Wolfrom, who was executive VP/corporate and portfolio communications at Edelman, is the new managing director of Makovsky + Co.'s technology and energy markets practices.
Ken Makovsky lauds his new hire as "among the best in the business."
At Edelman, Wolfrom counseled Brown Brothers Harriman, TIAA-CREF and PwC. The 20-yeara veteran also worked as North American corporate practice chief at WPP's Cohn & Wolfe and executive VP and GM at Havas' Euro RSCG Magnet unit.
Wolfrom has corporate PR experience gained at SmartPipes (a Kleiner Perkins-funded software outfit) and Exite@Home, the cable Internet and broadband operation.
At his new home, Wolfrom handles intellectual property, business development and client service, reporting to CEO Makovsky.
Wolfrom defines his mission as developing "new ways to help brands navigate the hyper-syndicated ‘engagement age'" to forge meaningful connections with core audiences.
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