By Greg Hazley
The Corporation for Public Broadcasting is calling for PR pitches through Friday for its campaign to curb the high school dropout rate in the U.S.
The push, known as CPB’s Dropout Awareness and Youth Engagement Initiative, highlights the nation’s 3-in-10 public school student dropout rate as one of the biggest crises facing the U.S.
CPB has issued an RFP with a March 4 deadline for PR agencies to support the program, which will be executed through 12 hub communities where the dropout rate is most acute. It wants an agency to handle media relations, public awareness, partnerships and assistance in developing a tagline and collateral materials.
The CPG is a non-profit corporation funded by the U.S. Congress.
Download the RFP (PDF).
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