By Greg Hazley
Shripal Shah, who led digital efforts for the NFL's Washington Redskins, has moved to New York sports and entertainment PR firm Catalyst as senior VP of digital.
Shah held a handful of posts over five years with the Redskins, including senior VP of digital strategies, VP of web strategy and VP of marketing strategy and consumer experience. His work included developing the team's Facebook fanpage, the first NFL team badge on foursquare, and the first pro sports team iPad app, among other projects.
At Catalyst, he'll oversee the agency's digital strategy for clients.
Managing partner Bret Werner, one of the former executives from sports PR agency Taylor who set up Catalyst five years ago, said Shah will play a key role as the firm prepares to further its role in areas like social, community, mobile and live video.
Shah was previously manager of content engineering at BarnesandNoble.com.
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