By Greg Hazley
Colorado’s Tourism Office has kicked off an open RFP process to handle PR and social media on a contract that could stretch the three years.
New York-based travel and tourism PR firm MMG Mardiks is the incumbent and plans to pitch the review.
The RFP, issued Jan. 10 and open through Feb. 18, sets the goal of hiring an agency to help increase domestic visitors arrivals to the Centennial State through publicity, serve as an in-market media expert and resource, and maintain Colorado’s “buzz factor” on established social media networks with peer-to-peer interaction.
In the past the state has used its PR outreach to hit markets not covered by its $8.1M annual advertising budget, which focuses on Dallas, Houston, Kansas City, Chicago and other cities and regions.
CTO director Kim McNulty stepped down last year after six years heading the agency.
Colorado claims to have the No. 2 tourism Facebook page in the country.
Finalists will be asked to present to a selection committee in Denver in March or April.
Proposals are due Feb. 18; questions by Jan. 17.
Download the RFP (DOC).
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