By Kevin McCauley
Simon Greenberg, dubbed by the Financial Times as one of the U.K.'s "most effective PR operators," is now director of corporate affairs at News International, which is the parent company of Rupert Murdoch's British newspapers and websites.
NI's holdings include The Times, The Sunday Times, The Sun and News of the World. PR had been handled by the individual papers or by a team from News Corp. Europe & Asia, according to the FT.
Greenberg's appointment comes at allegations swirl about mobile phone hacking of celebrities by News of the World.
Prior to enlisting at NI, Greenberg was chief of staff for Football Assn.'s ill-fated bid to host the 2018 World Cup, which will be played in Russia.
The FT absolves Greenberg for FA's "disastrous" bid, reporting that World Cup leadership took umbrage at reports of corruption within FIFA.
Earlier, Greenberg was director of communications for top-notch soccer team, Chelsea FC.
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