By Greg Hazley
Middle East airline Emirates has hired Hill & Knowlton, after a review of its U.S. PR account.
M. Silver & Associates was the incumbent for the Dubai-based carrier.
H&K's New York office will lead the account, with offices in Los Angeles, San Francisco and Houston supporting the airline's U.S. gateways from which it flies direct to Dubai.
Emirates executive VP Sir Maurice Flanagan said in a statement that H&K “is able to match our rapid expansion” and “get us in front of the right people.”
Emirates is the largest airline in the Middle East and runs a cargo business through its SkyCargo division, as well. It is owned by the Dubai government through its Investment Corp. of Dubai.
The company issued an RFP last fall.
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