By Greg Hazley
Delaware is reviewing its highway safety PR business with an open RFP process through early August.
The state's Office of Highway Safety, part of the Dept. of Safety and Homeland Security, currently works with two agencies but the RFP, issued July 1, says it intends to select a single firm to guide its public awareness communications, exclusive of issuing media relations.
The account is federally funded and bills at $1.6M for the fiscal year beginning October 1.
Deardorff Associates, Wilmington, is an incumbent.
The work includes updating the OHS' communications plan, PR materials, PSAs and other assignments spanning, free, social and paid media.
Traffic fatalities in the state are at 49 so far this year, compared with 26 at this point last year.
Agencies are required to attend a July 19 pre-bid meeting in Dover. Proposals are due Aug. 19.
Download the RFP (PDF).
|