By Kevin McCauley
Burson-Marsteller has shifted Daisy King, former market leader of its Shanghai, Guangzhou and Chengdu outlets, to New York City to counsel firms interested in cracking the China market. As China-focused managing director, King reports to Jason Schechter.
King is to help U.S. companies break down barriers to China market entry, counselling on regulatory and environmental regulations and advising on cultural nuances.
She also will collaborate with B-M’s China-headquartered clients that want to push into or expand their American operations.
With King’s relocation, the WPP unit has tapped Brian Cronkhite, managing director of Shanghai, to the acting market leader post. Christina Wu was upped to market leader for Guangzhou and Chengdu. |