By Kevin McCauley
PluggedIn founders Ben Werzinger & Matt Foley |
Edelman’s StrategyOne unit has acquired PluggedIN, the Rochester-based firm that conducts market research of online communities.
Five-year old PluggedIN helps clients engage with stakeholder audiences; gauge reactions to messages, products or campaigns and create new offerings.
It says it counsels companies on how to “connect with the voice of their customer through online communities for market research and customer insight.”
Alan VanderMolen, president of Edelman’s global practices and diversified insights business, believes the addition of PluggedIN provides StrategyOne “tools to offer clients real-time insights and engagement with their consumers and other stakeholder groups critical to their success,” according to his statement.
PluggedIN was founded by Ben Werzinger and Matt Foley, who will continue to lead the group with Lail Brown. The firm has worked with blue-chips such as General Mills, Shell, Kraft Foods and T-Mobile.
StrategyOne has offices in New York, Atlanta, Chicago, Washington, Silicon Valley, London, Paris, Brussels, and Abu Dhabi. |