By Kevin McCauley
Quinn Gillespie & Assocs. handled the Indonesian Cultural Festival that ran on the National Mall July 9 on behalf of the country’s D.C. embassy.
Footing the bill was Asian Pulp and Paper, which is under fire from Greenpeace for allegedly damaging the rainforests of Sumatra.
Greenpeace, last month, targeted AP&P customer Mattel by draping a huge banner on its California headquarters that featured Ken declaring that it’s over with Barbie because he doesn’t “date girls that are into deforestation.”
Mattel says it is reviewing its packaging policies. AP&P blasted the Greenpeace action as a publicity stunt.
The Mall festivities featured more than 5,000 people breaking the Guinness World Record for playing the angklung, a traditional Indonesia instrument made of bamboo. “We are the World” was the tune.
QG handled media outreach, social media, monitoring, strategic marketing and digital media outreach for the project. Fee was $20K. It was subcontracted by AP&P’s PR firm, Cohn & Wolfe. |