By Kevin McCauley
The U.S. Tour Operators Assn. booked Redpoint Marketing PR for communication duties due to its diverse travel client base and the dynamic personalities of principals Vickie Feldman and Chris Miranda, Terry Dale president of the New York-based group, told O’Dwyer’s. He referred to Feldman and Miranda as a “good cultural fit” with USTOA.
Dale, who assumed the helm earlier this year, considered nine firms and heard final pitches from four of them before opting for Redpoint.
He praised the work of former USTOA shop, Kundell Communications, as “solid and professional,” but felt it was a time for fresh PR thinking.
Redpoint is to pitch the benefits of using a tour operator to travelers and travel agents via increased exposure in consumer and trade publications.
The USTOA wants to be known as the “authoritative source” on vacation packages and tours. Its members handle itineraries for more than 11M people a year. |