By Kevin McCauley
Kellogg Co. has retained powerful Republican government relations firm Fierce, Isakowitz & Blalock as battle lines form in the nutritional labeling tussle between food marketers and Uncle Sam.
Kellogg is a member of the Children’s Food and Beverage Advertising Initiative, which announced July 14 a set of voluntary guidelines, to cover foods like the snacks and sugary cereals sold by the Battle Creek, Mich.-based marketer.
Those standards are not as tough as ones recommended by the government, though Federal Trade Commission chairman Jon Leibowitz called the proposals a “step in the right direction.”
Kellogg relies on FI&B’s Aleix Jarvis, former legislative director for Sen. Lindsey Graham, and Billy Piper, special assistant to Senate Minority Leader Mitch McConnell, for counsel on nutritional labeling and food safety matters. |