By Greg Hazley
Silicon Graphics International, the reincarnation of the former tech dynamo of the 1980s and '90s, has moved its PR account to Ogilvy PR Worldwide following a competitive review.
SGI's Altix UV supercomputer |
Schwartz Communications previously handled the business.
The company, an influential computer maker suffered a decline that culminated with Chapter 11 bankruptcy in 2009. It was acquired by Rackable Systems in May of that year, and the resulting company emerged as SGI.
Ogilvy was tapped as global AOR, said the company's new chief marketing officer, Franz Aman, who joined SGI in July from SAP Labs. He said SGI is "thinking big" and added that Ogilvy will help share its story as a leader in technical computing to a broader global audience.
Ogilvy's San Francisco office leads the business. In a statement, Ogilvy West president Michael Law said SGI's technology is in the forefront of research in areas as diverse as cosmology and cancer research and said the firm will tell the story of GSI's people, products and technology.
|