By Greg Hazley
Florida’s Manatee County is reviewing a four-year PR contract for tourism with an RFP process open through late August.
Ana Maria Island Photo: BACVB |
The Bradenton Area Convention & Visitors Bureau, covering a southwest Florida region between Tampa and Sarasota and funded by a tourism tax on hotel stays, issued an RFP July 21 with the goal of tapping a PR firm to boost county tourism through positive media exposure and other PR tools like social media.
The account includes overall PR strategy, media relations, monitoring, and special projects like media tours and crisis communications.
The area’s main attractions are its 150 miles of coastline that include Anna Maria Island, Longboat Key, Bradenton and Lakewood Ranch. Eco-tourism has been a focus for the
region.
Hayworth Creative PR of Oromond Beach, Fla., is the incumbent.
Deadline is Aug. 23.
Download the RFP (PDF).
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