By Kevin McCauley
Israel’s ruling conservative Likud party has retained Rubenstein Public Relations to a three-month contract to reach out to media outlets to publicize its political positions and project the party in a "positive and constructive manner."
The contract inked by Richard Rubenstein, president, also has the New York-based firm doing damage control to "minimize negative publicity or counteract negative media or other statements."
RPR receives a $10K fee for its efforts. It is required to seek approval for out-of-pocket expense in excess of $100.The firm may be called on for additional services at a mutually agreed on cost.
RPR’s contract runs through September, the month in which the United Nations may vote to recognize a Palestinian state.
The U.S. and the Government of Prime Minister Benjamin Netanyahu strongly oppose any bid by the U.N. to recognize a separate Palestinian state.
Palestinian president Mahmoud Abbas yesterday urged his people to take to the streets in support of the vote, according to an Associated Press report. "We are led by the protests of the Arab Spring, which we all say should be peaceful," he said.
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