By Kevin McCauley
Ephraim Cohen, one-time executive VP & technology general manager at Edelman, has joined MWW Group as executive VP to drive the integration of technology and content.
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Cohen told O’Dwyer’s that tech companies once were in the business of selling routers, phones or computers, but now must develop their own content to connect brands directly with consumers.
Content producers, likewise, face an array of social media, online, video and mobile technology options that are available for community building efforts.
The trick is to combine MWW’s hardware, software, digital and research expertise to develop integrated communications programs.
Cohen joins MWW from The Fortex Group, which he founded after exiting Edelman.
Earlier, he was assistant editor at BusinessWeek’s executive programs unit and manager of the International AntiCounterfeiting Coalition and Digital Future Coalition in Washington.
Based in New York, Cohen will closely with MWW staffers in Dallas, Los Angeles, San Francisco and Seattle.
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