By Greg Hazley
Allison & Partners has entered the Texas market with the hire of MWW Group veteran Matt Averitt to staff a new Dallas presence.
The outpost, A&P’s ninth, was "not a question of 'if,’ but 'when,’" said COO Andy Hardie-Brown. He said the firm will target the growing tech, manufacturing, transportation and corporate entities in the area.
Averitt was a VP, corporate communications, at MWW closing out a nearly three-year tenure in March. He was previously with Burson-Marsteller and Trinity PR in the Dallas/Fort Worth region after starting out at GolinHarris and Publicis Dialog.
Allison, which has expanded to Atlanta and Seattle over the past year and a half, is part of MDC Partners.