By Greg Hazley
Finn Partners, the Ruder Finn spinoff led by Peter Finn,has locked up a "major contract" with CTIA-The Wireless Association, the top trade group for the mobile communications sector, following an RFP process.
The announcement comes weeks after CTIA mobilized its PR operation following a World Health Organization report which classified mobile phones as a potential cancer risk.
Finn is charged with promoting the group and its two trade shows via PR, public affairs and events support.
The group did not previously work with a firm in the capacity that Finn will handle.
CTIA president and CEO Steve Largent said Finn will tout the U.S. wireless industry and its position as a world leader as the mobile sector and CTIA’s membership continues to “evolve.”
EVP Christine Bock, who heads the firm’s mobile and telecom unit, leads the account. Offices in New York, D.C., Chicago and San Francisco will play a role.
Finn Partners, with about with 160 staffers and $25M in fees, includes about one-quarter of Ruder Finn's 2010 operations.
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