By Kevin McCauley
Healthcare firm WCG has hired Tim Marklein, who once headed PR for Hewlett-Packard's $30B enterprise unit, to lead its technology operation and expand the firm's analytics group.
He also served as corporate PR director responsible for guiding HP's communications for its merger with Compaq.
Marklein joins WCG from Weber Shandwick, where he founded its measurement & strategy group.
Jim Weiss, CEO of WCG, says an investment in technology is a natural extension from its life science and healthcare base. He calls healthcare and technology foundational businesses in the global economy. Marklein's combination of technology experience and analytics makes him an “ideal hire” for WCS, added Weiss.
In noting that agency technology practices were largely built during the `80s or `90s, Marklein sees a “rare opportunity to define and build an integrated technology practice of the future without legacy or limitations tailored to the individual needs of our clients.”
San Francisco-based WCG ranked No. 6 in O'Dwyer's 2010 ranking of independent firms with $37M in fee income.
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