By Greg Hazley
A large Jewish middle school in Miami is floating an RFP for media relations to “re-brand” the institution nationally.
The Samuel Scheck Hillel Community Day School, the second largest Jewish day school in the U.S., issued an open RFP June 15 for PR agencies with the goal of strengthening its reputation, “builds loyalty” among constituents, and generates interest from prospective students, families and community members, the school said. That includes “re-branding” Hillel.
There is no incumbent firm for the assignment, said Ilana Lipson-Cohen, director of advancement.
Hillel, as its known, counts 1,100 students from the U.S. and abroad.
Proposals are due June 22 with a contract expected to run from July through at least November.
Agencies will be called on to pitch in-person in North Miami Beach on June 24.
Download the RFP (PDF).
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