By Kevin McCauley
Anne Erhard has joined MSLGroup in Boston as senior VP in its cause marketing/CSR practice.
The Cone veteran has handled high-profile campaigns such as the American Heart Assn.’s “Go Red for Women,” and L’Oreal USA’s “For Women in Science” efforts.
Erhard will work with Scott Beaudoin, who is MSLGroup’s North American CSR chief, on key accounts like Procter & Gamble and Kellogg’s.
Clients are “seeking to seamlessly connect marketing and communications efforts to the higher purpose their brands stand for and the benefits that products and services can provide,” said Beaudoin in a statement. Erhard will help “brands amplify their soul and their sales.”
MSLGroup is part of France’s Publicis Groupe. Erhard is co-author of “Breakthrough Nonprofit Branding: Seven Principles for Powering Extraordinary Growth,” which was published in `10. Meghan Gross is managing director of MSL Boston. |