By Kevin McCauley
Van Dyke Hotel & Cafe on Miami Beach's famouse Lincoln Road |
Hill & Knowlton has aced the competitive pitch for the Miami Beach Visitor and Convention Authority and is charged with cultivating the destination’s image as a “sexy, sophisticated and fun getaway.”
The WPP unit is to bolster brand awareness among both tourists and business groups via me
Cori Zywotow Rice, president of H&K Miami, calls Miami Beach a “diamond” among worldwide destinations and looks forward to “ramping up its glorious image.”
Elsie Howard chairs MVBCA.
There was no incumbent for the $250K account. The RFP was released in April. |