By Greg Hazley
Microchip maker AMD is reviewing its North American PR account with an RFP process after a leadership shakeup at the Silicon Valley company.
Bite Communications is an incumbent for the lucrative account and also handles AMD PR business overseas.
Drew Prairie, director of corporate communications for the Sunnyvale, Calif.-based company, said AMD is conducting the review of its North American/headquarters PR to "select an agency partner that can help shape and position AMD’s ongoing corporate evolution as an innovative technology leader."
AMD CEO Dirk Meyer exited in January, a move followed a month later by the departures of its chief operations and administrative officer, along with its senior VP of corporate strategy. CFO Thomas Seifert is serving as interim CEO.
Prairie said incumbents have been included in the review but he declined to provide details on how many firms are being considered.
"We did engage with a number of different agencies at the start of the process," he said.
AMD is the number two semiconductor maker with about 14% of the market behind industry giant Intel, which claims more than 85% of the business. Revenue for 2010 was up 20 percent to $6.49B on net income of $471M.
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