By Greg Hazley
Brunswick is proving PR support for AT&T as the mobile phone giant pursues a $39 billion acquisition of Deutsche Telekom's T-Mobile USA unit, announced March 20.
Mike Buckley (San Francisco) and Steve Lipin (New York), partners at Brunswick, are serving as media contacts and advising Dallas-based AT&T in a deal that would create the largest mobile carrier in the U.S., surpassing Verizon. The firm has a Dallas/Fort Worth office headed by Jim Wilkinson.
Regulators are expected to take a close look at the proposed combine, which would give DT an 8 percent stake and a board slot at AT&T. Both boards have approved the merger.
AT&T is the No. 2 carrier and T-Mobile slots at No. 4 in the U.S.
AT&T said it will pay $25 billion in cash and the remainder of the $39B in stock.
Waggener Edstrom is T-Mobile's main PR firm.
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