By Greg Hazley
A group of incumbents, including Ogilvy PR Worldwide and JWT, have won a five-year, $75M contract to guide PR and marketing communications for the Federal Emergency Management Agency’s National Flood Insurance Program.
A joint venture led by Oakton, Va.-based Leapfrog Solutions pitched as Team FloodSmart and included digital shop Blue Water Media (Greenbelt, Md.), Spurrier Media Group (Richmond, Va.), JWT (Atlanta), Ogilvy (D.C.) and Bender Consulting Services (Scottsdale, Ariz.).
The firms will respond to stakeholders’ needs and help the program achieve a goal of five percent net annual growth in the number of Americans insured with NFIP policies against flood losses.
FEMA issued an RFP last March to guide communications for the 43-year-old program, which provides flood insurance to property owners, towns and regions with flood plain management plans.
JWT and Ogilvy won the last review in 2003 for a $13M a year pact.
|