By Kevin McCauley
Weber Shandwick is supporting Munich's bid for the 2018 Winter Olympic Games, which organizers guarantee will offer the "best Olympic experience for broadcasters and journalists."
The Interpublic unit has managed Olympic bids by Sochi, (the Russian city that will host the 2014 Games), Beijing (2008) and Turin (2006).
Weber Shandwick notched the Games due to its past Olympic experience, global network and strong presence in Munich, according to a statement from Bernhard Schwank, managing director of the the city's bid.
Katarina Witt, chair of the bid committee and a gold-medal figure skater, has stressed the media's "pivotal role" in success of the Games. She promised a world class press center because "without the media, the world would never hear the great and inspiring stories of athletic triumph that unfold at the Games."
The host of the 2018 Winter Games will be announced July 6.
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