By Kevin McCauley
Bell Pottinger, which oversees PR for strike-torn Bahrain, dropped an Edelman media relations campaign on March 18 before the two sides could formalize a written agreement.
The goal was to position Bahrain as a "good investment destination for foreign direct investment" and to "promote the country as western-friendly in its business practices," according to the No. 1 independent firm's Justice Dept. filing.
Edelman did receive $78K for its work before termination by Bell Pottinger. It had anticipated a rest of year invoice of $249K.
Campaign deliverables for the Economic Development of Bahrain were to include two media fam trips, two Edelman written and placed articles in "tier 1" media and six articles slated for the trade press.
Edelman was to conduct eight "road shows" or "specific media tours" and support three special events.
The firm did not plan to participate in any political activities for the Government of Bahrain.
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