By Greg Hazley
Education officials in Montana, armed with a four-year grant from the Lumina Foundation, are on the hunt for communications proposals for a 16-month campaign to support a state program to increase enrollment at two-year colleges.
Montana’s Office of the Commissioner of Higher Education published an RFP March 25 for PR support of COLLEGE!Now, the state university system’s push toward enrollment, degree completion and increased transfer rates at its community colleges.
“As a statewide initiative involving multiple governance and stakeholder groups, strategic communications and engagement are essential to our project's success,” reads the RFP.
The campaign would aim to increase awareness among policymakers, business and community leaders and the media of the need to improve the so-called “two-year sector,” in addition to public outreach and burnishing the perception of two-year institutions and programs.
The Lumina Foundation is a $1.4 billion private entity focused on increasing the number of Americans who graduate college to 60 percent by 2025. It awarded Montana a four-year, $1.7M grant.
Proposals are due April 25.
Download the RFP (DOC).
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