By Greg Hazley
News Corporation has expanded the duties of its senior VP for corporate communications and public affairs, Julie Henderson, to include “corporate strategy.”
Henderson, who joined the media giant in 2006 and leads its West Coast communications, will work with the company’s business unit heads to “expand the marketing influence” and get “great value” out of its brands, which include Fox News, Dow Jones, and 20th Century Fox, to name a few.
“Each of our businesses is a leader in its own right, yet can be so much stronger if we can build on each unit’s complementary strengths,” Chase Carey, president and COO, said in a statement.
Henderson will report to Carey for her strategy work while continuing to work communications under senior VP Teri Everett, the company said.
News Corp. on March 30 named James Murdoch deputy COO and chairman/CEO, international, a new post.
The son of founder Rupert Murdoch will maintain responsibility for Europe and Asia, which he has led since 2007, but relocate to its New York headquarters to work closely with his father and report to Carey.
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