By Greg Hazley
New York-based MMG Mardiks has defended a review of the Colorado Tourism Office’s PR account, following an RFP process that began in January.
The CTO today announced firms to handle five of its marketing contracts on three-year pacts. MMG has handled the account since October 2006.
Chuck Mardiks, CEO of the firm, said he is “thrilled” to continue the work.
In addition to MMG Mardiks, the CTO tapped Karsh/Hagan, Denver, as its lead brand agency, Miles/Weaver, also of Denver, will handle two pacts – publishing its visitors’ guide and guiding interactive content -- and U.K.-based Cellet Travel Services Limited works marketing for the U.K. and Ireland.
Richard Scarf, chairman of the CTO’s board, said the bid process was “extremely competitive.”
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