By Greg Hazley
The Baltimore Ravens’ nine-member PR staff won the annual Rozelle Award from the Professional Football Writers of America, the group said May 2.
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The PR team, led by senior VP of public and community relations Kevin Byrne, won the award for the first time. It is named after former NFL Commissioner Pete Rozelle and goes to “the public relations department that consistently strived for excellence in its dealings and relationships with the media,” according to the sportswriters’ group.
Byrne, a 32-year NFL veteran, pens the Ravens blog “The Byrne Identity” and has been with the franchise – the former Cleveland Browns -- for 32 years. He was previously director of PA for TWA during the late 1970s and early ‘80s.
The Houston Texans’ PR staff was honored last year, its third win since 2004.
Rex Ryan works the media |
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New York Jets head coach and media favorite Rex Ryan won the PFWA’s Horrigan Award, which goes to a person (not a player or PR staffer) whose “qualities and professional style helped the media best do its job last season.”
Ryan took the Jets to the AFC Championship game and produced a ream of headlines along the way.
The football writers group gave their annual Good Guy Award to Super Bowl-winning quarterback Aaron Rodgers of the Green Bay Packers.
That honor goes to the player "who best helped the media do its job."
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