By Kevin McCauley
Marina Maher Communications has hired Fleishman-Hillard's Susan Bean, who led the consumer media, digital, social media, video and branded integration teams for key client AT&T.
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Bean engineered key developments such as the Ma Bell's rebranding after the Cingular and BellSouth deals, launch of Apple's iPhone and message development for the "Rock the Vote" campaign. She positioned AT&T in the social media space, a project that bolstered the telecom's Facebook page to the 1.5M fan mark.
Bean owns strong broadcast TV credentials earned via a more than 20-year stint as producer at CBS News, where she picked up credits for "The Early Show," "CBS Evening News" and "Eye on America."
She is to head MMC's media connections practice. That practice handled programs like "Polamalooza" featuring NFL Pittsburgh Steelers great Troy Polamalu promoting Head & Shoulders shampoo to guys with thinning hair.
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