By Kevin McCauley
Hill & Knowlton is hosting a seminar at the Cannes Lions Festival with Peter Vesterbacka, the "mighty eagle" at Rovio Mobile, creator of the Angry Birds phenomenon.
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Vesterbacka, chief marketing officer for Rovio, will discuss the development of the Angry Birds from casual game to cultural touchstone and discuss the changing mobile landscape.
The seminar promises to probe "whether gamifaction can turn work into play and thereby increase brand engagement, according to H&K'’s release.
It is slated for June 21 and will include a Twitter Q&A moderated by Amanda Groty, H&K's global strategy director.
H&K was named the award festival's first "PR partner" in November. The advertising-dominant competition added PR awards in 2009.
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