By Greg Hazley
Green Mountain Coffee Roasters, the publicly traded Vermont-based coffee brand enjoying a financial surge this month, is working with Sloane & Company after hiring in competitive pitch process.
Sloane was tapped to provide strategic financial and corporate PR support, according to S&C CEO Eliot Sloane.
The New York-based firm will also support enterprise-level CSR initiatives for Green Mountain, which is known for its socially conscious, organic coffee.
The company, which also owns the single-cup coffee brand Keurig, is on a roll of late as it turned in a robust fiscal second quarter ($647.7M revenue) and its stock is trading at a new 52-week high above $82-a-share.
Omnicom’s Cone and M Booth, part of Next Fifteen, have worked with Green Mountain.
MDC Partners owns Sloane.
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