By Kevin McCauley
Publicis Groupe's Kekst & Co. and Stanton PR & Marketing worked the $425M cash sale of Veronis Suhler Stevenson's Ipreo Holdings to Kohlberg Kravis Roberts & Co.
Ipreo provides data and investor communications tool to banks and financial services companies.
Its Bigdough database contains "contact information for thousands of institutional investors that Ipreo clients can use to pitch hedge funds," according to the May 22 Wall Street Journal.
Ipreo generates revenue in the $130M range and employs more than 600 people.
The acquisition price tag represents a return of three times on the capital that Veronis invested in Ipreo, notes the WSJ. KKR sees ample growth overseas for its new unit.
Kekst works for KKR, while independent Stanton reps VSS.
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