By Greg Hazley
McDonald’s Corporation has promoted its VP of global external communications to fill the senior role vacated in January by Jack Daly, who died in early February after a battle with cancer.
Coffing |
The fast-food giant based in Oak Brook, Ill., said today that 25-year veteran Bridget Coffing was named senior VP of corporate relations, serving as chief communications officer and overseeing all corporate PR functions from media relations to CSR and government relations.
Daly was 62 when he retired. He joined McDonald’s in 1992 from its PR agency, GolinHarris. Coffing followed that same path through GH to McDonald’s 25 years ago.
Coffing reports directly to CEO Jim Skinner. In a statement, he said Coffing will strengthen the company’s efforts to "make a difference as a corporate citizen."
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