By Kevin McCauley
Pamela Levine joins Time Warner's HBO unit Nov. 15 as executive VP marketing. She will handle marketing for HBO and Cinemax plus guide their digital and retail efforts.
Levine is a 16-year veteran of Twentieth Century Fox and exits as co-president of domestic theatrical marketing.
She worked on more than 140 movies including Avatar, Borat, Alvin and the Chipmunks, The Devil Wears Prada, The Simpsons Movie and Taken. Levine also worked on franchise flicks such as X-Men and Night at the Museum.
Before the co-presidency job, Levine was senior VP-marketing, planning & research.
At HBO, Levine will report to Eric Kessler, co-president, who believes she will "bring an exciting new perspective as well as an appreciation for the unique nature of our brand and business model."
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